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Case Study

WhiteSpace Design Creates Attention Getting Materials for the National School Food Drive Launch

When new Massachusetts-based nonprofit, Schools Serve, was ready to launch their National School Food Drive, they turned to WhiteSpace Design to take the lead on all their marketing materials.

“We are very picky when it comes to the Schools Serve brand and have definite ideas about the look and feel we are going for in all the marketing pieces,” said Sue Dunn, VP of Marketing for School Family Media, the founding partner and marketing arm of Schools Serve. “Our goal was to get schools excited about connecting their food drives to our national effort and we especially wanted our school marketing materials to speak to kids. That required creating a contemporary, cool look that kids could relate to.”

WhiteSpace designed in-school flyers and posters, bookmarks, box labels, letterhead, envelops and a shipping box with unique Schools Serve branding on it. “We really wanted to get schools pumped about receiving these materials and we feel WhiteSpace Design delivered exactly what we were looking for…professional quality pieces that would speak to a young audience.”

Recently Tim Sullivan, founder Schools Serve, was interviewed on a local Boston Fox News Morning show which featured some of the marketing materials that WhiteSpace created. Watch Video. “We were so excited when we saw this clip and saw how great the marketing materials looked on television,” Dunn commented. “It was like…wow, those pieces really pop and they are going to look great hanging in the hallways of schools across the country and for us, that’s what it’s all about – getting schools excited to be part of this nationwide food drive effort.”

“One of the reasons we like working with Chad at WhiteSpace is that he listens very carefully to our input and direction in regards to what we are trying to achieve,” Dunn continued. “Then he brings his own unique talent and creative perspective to the process. The result is a visual representation of our brand that hits the nail on the head and reinforces what we are all about…schools coming together to help feed the hungry and the power of kids helping other kids.”

Case Study

Marketing Campaign Surpasses Goal of Annual Luxury Raffle

Raffles may be a fairly common way for nonprofit organizations to raise much-needed funds for the year, but the Tucson Symphony Orchestra’s Luxury Car Raffle is by no means a ‘common’ raffle. It’s the TSO’s largest annual fundraising event and calls for a marketing and design approach that generates excitement in and also reflects the sophistication and elegance of, the TSO audience.

“This year we chose White Space Design to execute the marketing campaign for the Luxury Car Raffle because of their high level of professionalism as well as their eye-catching design and innovative thinking,” said Ethan Smith Cox, Annual Fund Director for the TSO. “I have always been impressed with their ability to conceptualize great design ideas and their speed and commitment to executing these ideas.“

White Space Design created an integrated marketing campaign for the TSO’s Luxury Car Raffle that included brochures, posters and banners.

“The raffle is a vital part of our annual fund campaign and the graphic design materials play a very important role in helping to sell the concept and generate buzz for the raffle,” Cox continued. “Many people associated with the raffle commented on how superior this year’s marketing materials were to previous years,” he said. “We saw brisker and better sales than we had seen in many years.”

2009 marked the 25th anniversary of the Luxury Car Raffle that raised more than $230,000.

“Our goal was to sell 2,500 tickets at $100 each and raise $210,000 for the TSO,” Cox said. “For the first time in six years, the Luxury Car Raffle sold out. In fact, we had to turn people away and could have easily sold more tickets.”

“Over the years I have worked with WhiteSpace Design on many different projects meant to appeal to many different demographics and each time I have been impressed with what has been accomplished. I will continue to work with WhiteSpace as they are simply one of the best design firms I have ever dealt with.”

Case Study

New Branding Campaign Increases Awareness and Attendance

What’s the biggest challenge for the Southern Arizona AIDS Foundation (SAAF) as it prepares for its Annual AIDSWALK Tucson? LEARN MORE

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