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Marketing Campaign Surpasses Goal of Annual Luxury Raffle

Raffles may be a fairly common way for nonprofit organizations to raise much-needed funds for the year, but the Tucson Symphony Orchestra’s Luxury Car Raffle is by no means a ‘common’ raffle. It’s the TSO’s largest annual fundraising event and calls for a marketing and design approach that generates excitement in and also reflects the sophistication and elegance of, the TSO audience.

“This year we chose White Space Design to execute the marketing campaign for the Luxury Car Raffle because of their high level of professionalism as well as their eye-catching design and innovative thinking,” said Ethan Smith Cox, Annual Fund Director for the TSO. “I have always been impressed with their ability to conceptualize great design ideas and their speed and commitment to executing these ideas.“

White Space Design created an integrated marketing campaign for the TSO’s Luxury Car Raffle that included brochures, posters and banners.

“The raffle is a vital part of our annual fund campaign and the graphic design materials play a very important role in helping to sell the concept and generate buzz for the raffle,” Cox continued. “Many people associated with the raffle commented on how superior this year’s marketing materials were to previous years,” he said. “We saw brisker and better sales than we had seen in many years.”

2009 marked the 25th anniversary of the Luxury Car Raffle that raised more than $230,000.

“Our goal was to sell 2,500 tickets at $100 each and raise $210,000 for the TSO,” Cox said. “For the first time in six years, the Luxury Car Raffle sold out. In fact, we had to turn people away and could have easily sold more tickets.”

“Over the years I have worked with WhiteSpace Design on many different projects meant to appeal to many different demographics and each time I have been impressed with what has been accomplished. I will continue to work with WhiteSpace as they are simply one of the best design firms I have ever dealt with.”