“We are very picky when it comes to the Schools Serve brand and have definite ideas about the look and feel we are going for in all the marketing pieces,” said Sue Dunn, VP of Marketing for School Family Media, the founding partner and marketing arm of Schools Serve. “Our goal was to get schools excited about connecting their food drives to our national effort and we especially wanted our school marketing materials to speak to kids. That required creating a contemporary, cool look that kids could relate to.”

WhiteSpace designed in-school flyers and posters, bookmarks, box labels, letterhead, envelops and a shipping box with unique Schools Serve branding on it. “We really wanted to get schools pumped about receiving these materials and we feel WhiteSpace Design delivered exactly what we were looking for…professional quality pieces that would speak to a young audience.”

“One of the reasons we like working with Chad at WhiteSpace is that he listens very carefully to our input and direction in regards to what we are trying to achieve,” Dunn continued. “Then he brings his own unique talent and creative perspective to the process. The result is a visual representation of our brand that hits the nail on the head and reinforces what we are all about…schools coming together to help feed the hungry and the power of kids helping other kids.”

“This year we chose White Space Design to execute the marketing campaign for the Luxury Car Raffle because of their high level of professionalism as well as their eye-catching design and innovative thinking,” said Ethan Smith Cox, Annual Fund Director for the TSO. “I have always been impressed with their ability to conceptualize great design ideas and their speed and commitment to executing these ideas.“

White Space Design created an integrated marketing campaign for the TSO’s Luxury Car Raffle that included brochures, posters and banners.

“The raffle is a vital part of our annual fund campaign and the graphic design materials play a very important role in helping to sell the concept and generate buzz for the raffle,” Cox continued. “Many people associated with the raffle commented on how superior this year’s marketing materials were to previous years,” he said. “We saw brisker and better sales than we had seen in many years.”

2009 marked the 25th anniversary of the Luxury Car Raffle that raised more than $230,000.

“Our goal was to sell 2,500 tickets at $100 each and raise $210,000 for the TSO,” Cox said. “For the first time in six years, the Luxury Car Raffle sold out. In fact, we had to turn people away and could have easily sold more tickets.”

“Over the years I have worked with WhiteSpace Design on many different projects meant to appeal to many different demographics and each time I have been impressed with what has been accomplished. I will continue to work with WhiteSpace as they are simply one of the best design firms I have ever dealt with.”

Like all nonprofits, community awareness and support is critical to AIDSWALK’s success and professional, effective marketing pieces are the key to getting the community’s attention and participation. That’s why, for the last four years, SAAF has turned to WhiteSpace Design for professional graphic design and creative leadership on all their AIDSWALK marketing materials.

“I have never worked with a graphic designer before who truly gets involved in helping us market and design the best possible pieces so that we can meet our goals,” said Michele Bart, Director of Development at SAAF. “Chad understands our mission and the philosophy behind our work. When we made the decision to redesign our logo and create a new look for AIDSWALK marketing materials that we hoped would engage the 18-24 year old demographic, we knew that WhiteSpace Design was the designer who could help us accomplish our goals.”

AIDSWALK is SAAF’s largest fundraising event focused on spreading HIV/AIDS awareness and generating community funding for many of their programs and services. This year SAAF hosted the 21st Annual AIDSWALK Tucson.

WhiteSpace Design worked with SAAF to produce a new branding campaign including a logo and marketing collateral such as flyers, posters and direct mailers designed to engage the 18-24 year old crowd.

“With challenging economic times facing all nonprofits this year, we knew we had to stay ahead of the curve in our marketing communications if we were going to increase attendance and awareness among our key demographic,” Bart said. “We heard over and over that people were energized about this event and that they loved the campaign look, feel, and colors. Once design pieces started going out, the response from the community was overwhelmingly positive.”

“Overall, we were very happy with the turnout and the fundraising that was done. We could not have expected more. The community helped to raise more than $161,000 for local programming through AIDSWALK and we broke a record in attendance this year seeing more than 6,000 event attendees.” 


To learn more about the Southern Arizona AIDS Foundation or to donate, click here.