A leading insurance provider challenges WSD to bring its two companies together under one visual umbrella.
How do you create a compelling visual identity for one insurance company operating under two different names? That was the challenge facing WSD in a recent project for the Arizona Central Insurance Agency (ACI) also known as North American Retail RPG, one of the nation’s largest providers of insurance for kiosks and carts across America’s malls and festivals.
ACI wanted a sophisticated, clean, modern corporate logo that included both company names. WSD first suggested using ACI as the core company name to help achieve the simplicity and quick recognition that is essential for strong B2B branding. Then we set out to create a unique visual identifier and naming hierarchy for the logo that presented the two companies together cohesively as one unified brand.
Most recently WSD has designed the logo and stationery package and a print ad for ACI. Future projects will include new presentation folders, brochures, trade show booth graphics and more.
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CLIENT CASE STUDY
When new Massachusetts-based nonprofit, Schools Serve, was ready to launch their National School Food Drive, they turned to WhiteSpace Design to take the lead on all their marketing materials.
“We are very picky when it comes to the Schools Serve brand and have definite ideas about the look and feel we are going for in all
