A leading insurance provider challenges WSD to bring its two companies together under one visual umbrella.
How do you create a compelling visual identity for one insurance company operating under two different names? That was the challenge facing WSD in a recent project for the Arizona Central Insurance Agency (ACI) also known as North American Retail RPG, one of the nation’s largest providers of insurance for kiosks and carts across America’s malls and festivals.
ACI wanted a sophisticated, clean, modern corporate logo that included both company names. WSD first suggested using ACI as the core company name to help achieve the simplicity and quick recognition that is essential for strong B2B branding. Then we set out to create a unique visual identifier and naming hierarchy for the logo that presented the two companies together cohesively as one unified brand.
Most recently WSD has designed the logo and stationery package and a print ad for ACI. Future projects will include new presentation folders, brochures, trade show booth graphics and more.
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CLIENT CASE STUDY
Raffles may be a fairly common way for nonprofit organizations to raise much-needed funds for the year, but the Tucson Symphony Orchestra’s Luxury Car Raffle is by no means a ‘common’ raffle. It’s the TSO’s largest annual fundraising event and calls for a marketing and design approach that generates excitement in and also reflects the LEARN MORE
